Marketing strategies of apple inc essay

The park opened on September 11, Sincethe company has become a large supporter of athletics, sponsoring the United States and Canadian Olympic teamsand launching a program which offered employment to athletes that accommodates their training and competition schedules.

Marketing strategies of apple inc essay

Reddit Immediately after college dropouts Steve Jobs and Steve Wozniak founded Apple in Aprilthe duo initially sold some circuit boards that they produced inside an unused garage. They subsequently introduced the 8-bit fully functional home computer Apple II in and it eventually became one of the first highly successful commercially produced microcomputers in the market.

But the company did not rest alone with designing and manufacturing computers. Apple expanded its product portfolio and successfully emerged as an innovative and influential multinational technology company.

The introduction of iPod in and the online music and app store iTunes have revolutionised the music industry through the promotion of digital music.

These two products created and supported an emerging ecosystem for selling and purchasing music via the Internet. The company was also instrumental for ushering in the era of smartphones and tablet computers with the introduction of iPhone in and iPad in These two consumer electronic devices have reimagined the way manufacturers develop and produce mobile devices.

After all, this prudently and intricately crafted strategy has played a critical role in hurling its brand and products toward an unprecedented level of popularity and approval. The competition was tough and Apple was at the losing end. The company struggled with maintaining sales and it finally succumbed to defeat as Windows-based personal computers from Microsoft gained a stronghold in the market.

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The poor performance of Apple stemmed from its poor product strategy. Apparently, the company was producing and selling an array of computer products that were redundant and confusing. When Jobs returned in to lead the company, his first order of business was to discard all unprofitable products and realign the product strategy based on the concept of simplicity and premium user experience.

Today, product strategy is at the core of the marketing strategy of Apple. One of the reasons why these products have become successful is that they are user friendly and highly intuitive compared with their competitors.

They are also unassuming because of their simple and uniform built and design. Of course, despite this simplicity, these products provide a premium user experience through innovative features and design considerations. It is important to remember that these products were not original.

There were already ultrathin laptops long before Apple introduced the MacBook Air. Portable media devices had existed prior to the popularity of iPod. Moreover, there was already a market for smartphones and personal digital assistants before the iPhone and iPad revolutionised mobile computing and the consumer electronics industry.

However, these products have outcompeted their predecessors and some of their counterparts because they provided an innovative and unique overall product usability and consumer experience.

Apple employs a retroactive and proactive approach as part of its product strategy. Essentially, the company develops its products based on the existing products of competitors but it improves them by removing undesirable qualities and integrating differentiating features.

The results are products that appear new and innovative but are still familiar or recognisable. Creating and sustaining brand loyalty through complimentary products The extensive but controlled product portfolio of Apple creates a uniform and unique product usability and consumer experience.

The sleek metal-based aesthetics of a MacBook also signals a sense of uniformity when used alongside the iPhone. The user interface of these consumer electronic devices also employs the same functional and design principles centred on simplicity thereby creating a strong sense of familiarity.

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It is also important to note that a particular user of different Apple devices can take advantage of this homogeneity through the Apple ID. This all-access account allows users to manage their digital identity, files, and device preferences across different devices thereby allowing seamless transition.

Apple products create a halo effect.Mar 29,  · Case study Apple Inc. Unit 4 Marketing principles Abstract. Case study Apple Inc: Marketing is important function for the business organizations to /5(K).

Apple Inc., stakeholder’s communication strategies Student’s Name Professor’s Name Course Name Date Introduction It is arguably true that Apple makes lives of many people easier and comfortable than when Apple was a fruit. Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers.

Microsoft is a multinational computer technology corporation. Essay: Essay’s marketing mix Every company has a different technique or way that contributes to their success. For some, it is the way they advertise their products/services and for others it is way the product/service is presented to the customers.

A study on the marketing strategies of apple Essay A study on the marketing strategies of Apple Inc (Dissertation)Document 1. ''A study on marketing strategy of Apple'' December I ''Critical Analysis of using marketing strategies of branding Apple Inc'' Maha H 2.

Marketing strategies of apple inc essay

The Marketing Strategies of Apple, Inc. BUS /Principles of Marketing April 11, For the past 30 years, Apple, Inc.

Marketing strategies of apple inc essay

has been the pioneer in the computing industry with its landmark products.

The marketing strategy of Apple: A concise analysis | Version Daily